Overall it conflates minimalism in appearance, yet is texturally busy when it comes to touch. Matte finishes with our name taking a debased backseat to the embossed-framed producer’s name. Aesthetically we went for solid color schemes that have a softness to them. There are 10 colors of each bag and box showcased that represent a diverse set of flavor profiles. We’ve already seen our boxes turned into “clutches”, jewelry boxes, reusable coffee storage, and even lunch boxes.įrom a design aspect it’s been quite complex for us to produce. We are also excited to see how customers reuse and create with the packaging. This meant leaving traditional foil lined plastic bags behind. Strength in packaging was also important, as those in the industry know how many bags rip and come back through the mail or are thrown away during production. Where we could add compostable components. We spent eighteen months researching materials and discussing with many companies, paper mills, plastic producers and plants on what kinds of materials could be easily recycled all over the world. Not just as a buzz word to check a box or what is technically deemed “recyclable” but something we could be proud of for years to come. It creates artistic freedom, something our staff and community could take pride in, and most importantly convey a sense of value and expectation to the individual who holds the box.Īnother aspect of the new packaging was to focus on real sustainability. To accomplish this we’ve come to understand the value and importance of packaging. Like our peers, we work hard to justify well produced, highly cultivated coffees. We wanted our point of view in who we are and how we want to look, feel and to be unified within the rebrand. With time we’ve changed personally and corporately as we represent a broader group of people from coffee producers, roasters, baristas, and other industry jobs. During that timeframe maturity and growth accrued. It had been ten years since we launched our original branding, which coincided with our founding. The rebrand and new packaging was a long, arduous project that had very specific goals. Tell us about the packaging-the colors, the patterns, the shape-it’s all truly stunning. It was in the works for a year and a half total before it was released. As with all new projects it just generally took way longer than anyone planned. We released the new packaging as a soft release in our retail shops on July 19th! Our original plan was to release the new branding in early Spring of 2020, but alas, with the pandemic happening everything was delayed. We are grateful fo have made it this far and continue the work in all areas of what we believe is the greatest industry in the world- coffee. We are grateful for all the support we’ve received from our community, both in Arkansas and the coffee community at large throughout the pandemic and the tumultuous time we find ourselves in. Our staff and families are well, our cafes are still closed to the public but are staying busy at walk up windows, our roastery is buzzing, and we are beginning to turn towards a beautiful fall season in the Ozarks. How are y’all doing here in late September/early October of 2020?
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